Amplitude Pricing: Plans, Tiers, and Cost Examples (2026)

Pricing overview

Amplitude utilizes a multi-tiered pricing model designed to accommodate varying organizational sizes and data volumes, from startups to large enterprises. The core of Amplitude's pricing structure is based on the number of data events ingested into the platform per month, which includes user actions, system events, and other telemetry collected via Amplitude's SDKs or APIs. This event-based model is common among product analytics platforms, as noted in general analytics service comparisons by industry experts like Google Cloud's documentation on data analytics solutions data analytics solutions. In addition to event volume, pricing can also be influenced by the specific Amplitude products utilized (e.g., Analytics, Audiences, Experiment, CDP), the number of users accessing the platform, and the level of support required. Amplitude offers a publicly documented free tier, a Growth tier with transparent usage-based billing, and custom enterprise pricing for larger deployments Amplitude pricing page.

The pricing structure aims to scale with a company's product usage and growth. As data ingestion increases, organizations typically move to higher tiers, which often include more advanced features, higher data retention limits, and dedicated support. Amplitude's approach allows for a predictable cost model at lower tiers while offering tailored solutions for complex enterprise requirements, which often involve bespoke feature sets and service level agreements (SLAs).

Plans and tiers

Amplitude offers three primary pricing tiers: Starter, Growth, and Enterprise. Each tier is designed to address different needs regarding data volume, feature access, and support. The Starter plan provides a no-cost entry point suitable for individual developers or small teams, while the Growth and Enterprise plans cater to scaling businesses and large organizations with extensive analytics requirements Amplitude's official pricing details.

The Growth plan's pricing is customized based on the estimated event volume and desired features, requiring direct engagement with Amplitude's sales team. The Enterprise plan offers the most comprehensive suite of features, including access to Amplitude CDP (Customer Data Platform), Amplitude Audiences, and Amplitude Experiment, alongside enhanced security and compliance capabilities Amplitude Help Center. These higher-tier plans also typically include more robust API access for data ingestion and export, supporting more complex data architectures.

Free tier and limits

Amplitude provides a free Starter plan, which serves as an accessible entry point for new users and small teams to explore the platform's core analytics capabilities. This tier allows for the ingestion of up to 10 million events per month, making it suitable for initial product development, testing, or analyzing user behavior on applications with moderate traffic Amplitude's free tier details.

Key limits and features of the Starter plan include:

• Event Volume: Up to 10 million events per month. An event is defined as any user action or system interaction tracked within Amplitude.
• Data Retention: Data is retained for 1 year. After this period, older data may no longer be accessible for analysis.
• Projects: Limited to 1 project, which typically corresponds to a single product or application.
• Core Analytics: Access to fundamental analytics features such as event segmentation, user timelines, and basic dashboarding.
• Users: Typically limited to a smaller number of users or seats, restricting team collaboration.
• Support: Primarily community-based support with limited direct assistance.

The Starter plan is designed to provide sufficient functionality for understanding basic user behavior patterns and testing product hypotheses without incurring immediate costs. However, organizations with higher data volumes, requirements for longer data retention, advanced analytics features, or greater team collaboration will need to consider upgrading to a paid Growth or Enterprise plan.

Real-world cost examples

Since Amplitude's Growth and Enterprise plans are custom-quoted, precise real-world cost examples are illustrative and subject to negotiation. However, based on common industry practices for event-based analytics platforms, we can outline typical scenarios:

1. Small Startup (Growth Plan):

   • Scenario: A mobile app startup with 50,000 monthly active users, generating an average of 200 events per user per month.
   • Estimated Event Volume: 50,000 users * 200 events/user = 10 million events/month.
   • Cost Consideration: This volume falls precisely within the free Starter plan's limit. If the startup anticipates rapid growth beyond 10 million events or requires advanced features like A/B testing (Amplitude Experiment) or deeper integrations, they would transition to the Growth plan. A Growth plan for 10-50 million events/month might range from approximately $500 to $2,000 per month, depending on specific feature bundles and contractual terms. This estimate is based on typical pricing tiers observed in the product analytics market, which often charge per million events beyond a free threshold.

2. Mid-Market E-commerce Company (Growth Plan):

   • Scenario: An established e-commerce website with 500,000 monthly active users, generating 150 events per user per month.
   • Estimated Event Volume: 500,000 users * 150 events/user = 75 million events/month.
   • Cost Consideration: This volume significantly exceeds the free tier. The company would require a Growth plan. For 75 million events per month, coupled with features like Amplitude Audiences for segmentation and integration with marketing tools, the annual cost could range from $15,000 to $40,000 per year, or approximately $1,250 to $3,333 per month. This range reflects the inclusion of additional product modules and higher data processing needs.

3. Large Enterprise (Enterprise Plan):

   • Scenario: A global SaaS company with multiple products and 5 million monthly active users, generating 100 events per user per month across all platforms.
   • Estimated Event Volume: 5 million users * 100 events/user = 500 million events/month.
   • Cost Consideration: This scale necessitates an Enterprise plan, which would include Amplitude's full suite (Analytics, Audiences, Experiment, CDP), dedicated support, advanced security features (like SSO and SCIM), and potentially custom data connectors. Enterprise contracts are highly variable but can range from $100,000 to over $500,000 annually, depending on the exact event volume, number of seats, required SLAs, and specific feature set. For comparison, other enterprise analytics solutions, such as those offered by Salesforce Salesforce Customer Data Platform pricing, also operate on custom pricing models for high-volume data processing.

These examples illustrate that as event volume and feature requirements increase, the cost scales proportionally, moving from a free entry point to significant enterprise investments. The actual price for Growth and Enterprise plans is determined through direct consultation with Amplitude's sales team, who factor in specific business needs, projected usage, and contractual length.

How the pricing compares

Amplitude's pricing model, centered on event volume, is competitive within the product analytics market. Its direct alternatives, such as Mixpanel, Heap, and PostHog, employ similar event-based or usage-based models, though with variations in their free tiers and scaling costs.

• Mixpanel: Mixpanel also uses an event-based pricing model, offering a free plan up to 100,000 monthly tracked users (MTUs), which can equate to a significantly higher number of events than Amplitude's 10 million event limit, depending on user behavior. Mixpanel's paid plans, like its Growth and Enterprise tiers, scale with MTUs and event volume, often presenting a comparable cost structure for similar usage levels. For example, Mixpanel's pricing page Mixpanel pricing details shows a similar tiered approach for growing businesses.

• Heap: Heap differentiates itself with an autocapture feature, meaning it automatically captures all user interactions without explicit tagging. Its pricing model is also based on event volume, often starting with a free tier and then scaling with event count. Heap's approach can sometimes lead to higher event counts due to comprehensive data capture, which might impact costs at higher tiers compared to platforms requiring more selective event instrumentation. Heap's pricing is typically custom-quoted beyond its free tier.

• PostHog: PostHog offers an open-source option that can be self-hosted, providing a cost-effective solution for teams willing to manage their infrastructure. Its cloud-hosted version, however, follows an event-based pricing model, often with a generous free tier (e.g., millions of events per month) before transitioning to paid usage. PostHog's open-source nature can make it more appealing for budget-conscious teams or those with specific data residency requirements, potentially offering lower total cost of ownership for very high event volumes if self-hosted PostHog pricing information.

In summary, Amplitude's 10 million events/month free tier is competitive, offering substantial value for smaller projects. For growing businesses, the custom-quoted Growth plan provides flexibility but requires direct engagement. At the enterprise level, Amplitude competes with a comprehensive suite of products (Analytics, Audiences, Experiment, CDP) and strong compliance, often justifying its premium pricing through advanced features and dedicated support. The choice between Amplitude and its alternatives often comes down to specific feature requirements, preferred data ingestion methods (e.g., autocapture vs. explicit instrumentation), and the willingness to manage self-hosted solutions.