Full Contact: Identity Resolution and Customer Data Enrichment

Overview

Full Contact offers a suite of APIs designed for identity resolution and data enrichment, enabling businesses to consolidate fragmented customer information into unified profiles. The platform addresses challenges associated with disparate customer data, which often resides in various systems and formats, making it difficult to gain a holistic understanding of individual customers or accounts. By resolving identities, Full Contact aims to provide a more complete and accurate view of customers, which can be applied across multiple business functions.

For marketing teams, Full Contact's capabilities facilitate more precise segmentation and personalization. By enriching customer profiles with additional demographic, firmographic, and behavioral data, marketers can tailor campaigns and content to specific audience segments, potentially improving engagement and conversion rates. This enrichment process can involve appending publicly available information or cross-referencing existing data points to fill gaps in customer records. The platform supports the creation of detailed customer segments based on unified data, which can then be used to drive targeted marketing initiatives.

In the context of fraud detection, Full Contact provides data points that can contribute to risk assessment. By linking various identity signals, organizations can build a more comprehensive risk profile for transactions or account creations, helping to identify potentially fraudulent activities. This involves analyzing connections between email addresses, phone numbers, IP addresses, and other identifiers to detect patterns indicative of fraud. The API can be integrated into existing fraud prevention systems to augment their capabilities with additional identity verification and enrichment data.

Full Contact targets developers and technical buyers who require programmatic access to identity resolution and data enrichment services. The platform is designed for integration into existing customer relationship management (CRM) systems, marketing automation platforms, and data warehouses. Its primary value proposition is the ability to transform raw, incomplete customer data into actionable intelligence, supporting a range of use cases from enhancing customer experiences to improving operational efficiency. The API documentation provides details on various endpoints and data models, facilitating integration and development efforts.

As a TransUnion company, Full Contact operates within a broader ecosystem of data and analytics services. Its compliance with regulations such as GDPR and CCPA is a stated feature, addressing data privacy and governance considerations for businesses operating in regulated markets. This compliance framework is intended to support organizations in managing customer data responsibly while still benefiting from data enrichment capabilities. The platform's core products include identity resolution, person enrichment, company enrichment, and audience insights, each designed to address specific aspects of data unification and enhancement.

Key features

• Identity Resolution: Connects disparate customer data points (e.g., email addresses, phone numbers, social profiles, IP addresses) to create a single, unified customer profile, improving data accuracy and completeness.
• Person Enrichment: Augments individual customer profiles with additional demographic, professional, and social data, enabling more personalized interactions and targeted marketing efforts.
• Company Enrichment: Provides firmographic data, industry classifications, employment details, and other business-related information for company profiles, useful for B2B sales and marketing.
• Audience Insights: Generates aggregated insights from customer data, allowing businesses to understand audience segments, identify trends, and inform strategic decisions without exposing individual PII.
• Data Compliance: Built with stated adherence to data privacy regulations such as GDPR and CCPA, assisting organizations in maintaining compliance when processing and enriching customer data.
• API-First Design: Offers programmatic access through a RESTful API, facilitating integration with existing applications, CRM systems, marketing platforms, and data warehouses. The API reference details available endpoints and data models.
• Real-time Enrichment: Supports on-demand data enrichment, allowing businesses to retrieve updated or additional information for customer profiles in real-time as interactions occur.

Pricing

Full Contact offers custom enterprise pricing for its identity resolution and data enrichment services. While a free trial is available, specific pricing details for paid tiers are not publicly listed and require direct contact with their sales team. The pricing model is typically tailored to the specific needs and usage volume of each organization.

Pricing as of 2026-05-28

For more detailed information regarding pricing structures and to obtain a personalized quote, prospective users are directed to visit the Full Contact pricing page and contact their sales department.

Common integrations

Full Contact's API-first approach supports integration with various business systems for data enrichment and identity resolution:

• CRM Systems: Integrate with platforms like Salesforce to enrich contact records with additional person and company data directly within the CRM.
• Marketing Automation Platforms: Connect with tools such as HubSpot or Marketo to enhance customer profiles for improved segmentation and personalized campaign delivery.
• Data Warehouses and Lakes: Feed enriched data into data storage solutions like Google BigQuery or AWS Redshift for advanced analytics and reporting.
• Customer Data Platforms (CDPs): Augment existing CDP profiles with Full Contact's identity resolution and enrichment capabilities for a more complete customer view.
• Fraud Detection Systems: Incorporate identity verification and enrichment data into fraud prevention workflows to enhance risk assessment.
• Business Intelligence Tools: Utilize enriched data for more comprehensive dashboards and reports in BI platforms.

Alternatives

• Clearbit: Offers B2B data enrichment, lead generation, and company insights primarily for sales and marketing teams.
• ZoomInfo: Provides business contact and company information for sales, marketing, and recruiting professionals.
• Apollo.io: Integrates sales intelligence with engagement tools for prospecting and outreach.

Getting started

To begin using the Full Contact API, you typically need to obtain an API key from your Full Contact account. The API supports various endpoints for person and company enrichment. Here's a basic Python example demonstrating how to enrich a person's profile using an email address, assuming you have an API key.

First, install the requests library if you haven't already:

pip install requests

Then, you can use the following Python code snippet:

import requests
import json

# Replace with your actual Full Contact API Key
API_KEY = "YOUR_FULLCONTACT_API_KEY"

# The email address to enrich
EMAIL_TO_ENRICH = "[email protected]" # Use a valid email for real queries

# Full Contact Person Enrichment API endpoint
API_URL = "https://api.fullcontact.com/v3/person.enrich"

headers = {
    "Content-Type": "application/json",
    "Authorization": f"Bearer {API_KEY}"
}

# Request body with the email
data = {
    "email": EMAIL_TO_ENRICH
}

try:
    response = requests.post(API_URL, headers=headers, data=json.dumps(data))
    response.raise_for_status()  # Raise an HTTPError for bad responses (4xx or 5xx)

    enriched_data = response.json()
    print("Enrichment successful!")
    print(json.dumps(enriched_data, indent=2))

except requests.exceptions.HTTPError as e:
    print(f"HTTP error occurred: {e}")
    print(f"Response content: {response.text}")
except requests.exceptions.ConnectionError as e:
    print(f"Connection error occurred: {e}")
except requests.exceptions.Timeout as e:
    print(f"Timeout error occurred: {e}")
except requests.exceptions.RequestException as e:
    print(f"An error occurred: {e}")

This code sends a POST request to the Full Contact Person Enrichment API with an email address. The API key is passed in the Authorization header. The response, if successful, will contain a JSON object with enriched data related to the provided email address, such as demographic information, social profiles, and employment details. For more detailed examples and different enrichment options, refer to the Full Contact API reference documentation.