Pricing overview

MojoAuth utilizes a usage-based pricing model primarily centered on Monthly Active Users (MAUs). This approach means that costs are directly tied to the number of unique users who log in or authenticate using MojoAuth within a billing cycle. The platform provides a 'Free Forever' tier designed for developers and small projects, offering a defined number of MAUs without charge. As user bases expand, organizations can transition to paid plans that offer increased MAU allowances, additional features, and enhanced support options. The pricing structure is detailed on the official MojoAuth pricing page.

The MAU model is common among identity and access management (IAM) providers, including alternatives like Firebase Authentication, which also bases its pricing on usage metrics such as authentications or registered users Firebase Authentication pricing details. This allows for scalability, where costs adjust as an application's user engagement grows or shrinks. MojoAuth's tiers are structured to accommodate different scales of operation, from individual developers experimenting with passwordless authentication to large businesses requiring extensive user management capabilities and dedicated support.

Beyond MAUs, some advanced features or higher-tier plans may include additional services such as audit logs, custom branding, or priority support, which contribute to the overall value proposition of the paid subscriptions. Understanding the specific MAU definition and any potential overage charges is crucial for predicting total costs. MojoAuth defines an MAU as a unique user who successfully authenticates at least once in a calendar month.

Plans and tiers

MojoAuth offers several distinct pricing tiers, each designed to cater to different scales of application usage and feature requirements. These plans primarily differentiate by the number of included Monthly Active Users (MAUs), but also by access to advanced features, support levels, and customization options. The core product offering across all tiers focuses on various passwordless authentication methods, including magic links, email OTP, SMS OTP, and social logins.

Plan Name Price (Monthly) Key Limits / Features Best For
Free Forever $0 Up to 2,000 MAUs, Basic Passwordless Methods, Standard Support Individual developers, small projects, prototyping, testing
Starter $29 Up to 5,000 MAUs, All Passwordless Methods, Standard Support, Basic Analytics Growing startups, small businesses, applications with moderate user bases
Growth $99 Up to 15,000 MAUs, All Starter features, Advanced Analytics, Custom Branding, Email Support Mid-sized businesses, applications requiring customization and deeper insights
Business $299 Up to 50,000 MAUs, All Growth features, Audit Logs, Priority Email Support, Dedicated Account Manager Large businesses, enterprise-level applications with significant user volume and compliance needs
Enterprise Custom Quote Unlimited MAUs, All Business features, SLA, On-premise Deployment Options, Dedicated Support, Custom Integrations Very large enterprises, high-volume applications, organizations with specific security or infrastructure requirements

Each paid plan includes a baseline number of MAUs, with options to purchase additional MAU packs if the included quota is exceeded. Overage charges are typically billed per additional 1,000 MAUs. The official MojoAuth pricing details provide the most current information regarding overage rates and specific feature inclusions for each tier.

The 'Growth' tier introduces features like custom branding, allowing companies to integrate their authentication flows seamlessly into their existing user experience. The 'Business' tier adds critical capabilities such as audit logs, which are essential for compliance and security monitoring in regulated industries. For organizations with unique requirements or extremely high user volumes, the 'Enterprise' plan offers tailored solutions and direct engagement with the MojoAuth team, including potential for on-premise deployments and custom service level agreements (SLAs).

Free tier and limits

MojoAuth provides a 'Free Forever' tier that allows developers and small teams to implement passwordless authentication without initial cost. This free tier supports up to 2,000 Monthly Active Users (MAUs). Within this limit, users have access to the fundamental passwordless authentication methods offered by MojoAuth, including magic link logins, email One-Time Passwords (OTPs), and basic social login integrations. This tier is an effective way to prototype applications, test the integration of passwordless flows, or support applications with a limited user base.

The primary limitation of the free tier is the MAU cap. Should an application exceed 2,000 unique active users within a calendar month, it would typically need to upgrade to a paid plan to continue service without interruption or incur overage charges, if applicable within the free tier's terms. Additionally, the free tier generally includes standard community support and may not offer advanced features such as detailed analytics, custom branding, or audit logs, which are reserved for paid subscriptions. Developers can review the specific feature set for the free tier on the MojoAuth official pricing page.

The 'Free Forever' model is a common strategy in the API economy, enabling adoption and allowing developers to build and scale before committing to recurring costs. For instance, Twilio also offers a free tier with a certain amount of credits or usage limits before paid services commence Twilio pricing information. This approach benefits developers by reducing the barrier to entry for implementing robust authentication solutions.

Real-world cost examples

Understanding MojoAuth's MAU-based pricing model through practical scenarios can help estimate potential costs:

  • Scenario 1: Small Blog or Personal Project

    • User Base: 1,500 Monthly Active Users.
    • Requirements: Basic passwordless login (email magic link).
    • Estimated Cost: $0 per month. The application falls within the 2,000 MAU limit of the 'Free Forever' plan, incurring no cost.
    • Justification: This is ideal for hobby projects, personal websites, or small internal tools where user volume is consistently below the free tier threshold.

  • Scenario 2: Growing Startup Application

    • User Base: 7,000 Monthly Active Users.
    • Requirements: Email OTP, Social Logins (Google, Facebook), basic analytics.
    • Estimated Cost: $29 (Starter plan for 5,000 MAUs) + Overage charges. If the Starter plan includes 5,000 MAUs for $29, and additional MAUs are priced at $5 per 1,000, then 2,000 overage MAUs would cost $10. Total: $39 per month.
    • Justification: As the user base grows beyond the free tier, the Starter plan becomes necessary. Overage costs are incurred for users beyond the included 5,000 MAUs. This scenario highlights the importance of monitoring MAU growth.

  • Scenario 3: Mid-sized E-commerce Platform

    • User Base: 25,000 Monthly Active Users.
    • Requirements: All passwordless methods, custom branding, advanced analytics, email support.
    • Estimated Cost: $99 (Growth plan for 15,000 MAUs) + Overage charges. Assuming the Growth plan includes 15,000 MAUs for $99, and additional MAUs are priced at $4 per 1,000, then 10,000 overage MAUs would cost $40. Total: $139 per month.
    • Justification: The Growth plan offers the necessary features for a mid-sized business, and while there are overage costs, the per-MAU rate for overages often decreases with higher-tier plans, making it more cost-effective than remaining on a lower tier with significant overages.

  • Scenario 4: Large Enterprise Application

    • User Base: 100,000 Monthly Active Users.
    • Requirements: Comprehensive passwordless options, audit logs, priority support, dedicated account management.
    • Estimated Cost: $299 (Business plan for 50,000 MAUs) + Overage charges. If the Business plan includes 50,000 MAUs for $299, and additional MAUs are priced at $3 per 1,000, then 50,000 overage MAUs would cost $150. Total: $449 per month.
    • Justification: For large-scale applications, the Business plan provides essential enterprise-grade features. While overage costs can accumulate, the tiered pricing structure aims to offer better value at higher volumes. Organizations at this scale might also consider the Enterprise plan for custom pricing and dedicated solutions.

These examples illustrate how costs scale with user volume and feature needs. It is important to consult the MojoAuth pricing page for the most up-to-date and precise pricing information, including specific overage rates for each plan.

How the pricing compares

MojoAuth's pricing model, based on Monthly Active Users (MAUs), aligns with common practices in the authentication and identity management sector. When comparing it to alternatives, several factors come into play, including the MAU limits, feature sets, and the availability of free tiers.

  • Auth0: Auth0, a prominent identity platform, also uses an MAU-based pricing model. Its free tier typically supports fewer MAUs than MojoAuth (often around 7,000 MAUs for basic features), but its paid plans can start at a higher price point for comparable features, such as those for B2C applications. Auth0 tends to offer a broader range of advanced features, including enterprise integrations and highly customizable login flows, which can contribute to higher costs at scale. For detailed comparison, reviewing the Auth0 pricing page is recommended.

  • Magic: Magic.link focuses exclusively on passwordless authentication, similar to MojoAuth. Magic's pricing is also MAU-based, with a free tier offering a limited number of authentications before requiring an upgrade. Its pricing can be competitive for pure magic link functionality, but may differ when considering the broader range of authentication methods (like OTP or social logins) that MojoAuth provides across its tiers. The Magic.link pricing structure provides specific details for their offerings.

  • Firebase Authentication: Google's Firebase Authentication offers a generous free tier, particularly for basic email/password and social logins, often including a significant number of authentications without charge Firebase Authentication pricing overview. Its strength lies in its integration with the broader Google Cloud ecosystem. However, for advanced passwordless methods or specific enterprise features, the costs can accumulate, especially if other Firebase services are utilized. Firebase's pricing model can be more complex due to its integration with other Google Cloud services, which are often billed separately based on their own usage metrics.

MojoAuth's free tier, offering 2,000 MAUs, positions it as an accessible option for developers and small projects. Its paid plans are structured to provide clear cost progression as user numbers increase, balancing features and affordability. While alternatives may offer different feature depths or ecosystem integrations, MojoAuth's focus on streamlined passwordless authentication with a transparent MAU-based model makes it a competitive choice for those prioritizing ease of implementation and cost predictability for authentication services.